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All the colours of carnival

Ruby Zoe Hotel & Bar

Get to know Zoe

The Caribbean is calling, so get ready for a warm welcome and sunshiny vibes at Ruby Zoe.


Influenced by cultures from the West Indies and beyond, Notting Hill is one of London’s most vibrant neighbourhoods.


From the pastel shades of Portobello Road to the annual Carnival parade, there’s colour and character around every corner.


Drawing inspiration from island life, the bar at Zoe is a blend of bold shades, warm textures and sun-bleached surfaces.


You may even spot a steelpan or two, alongside speakers that give carnival its extra oomph.

Outside, we’re proud to be showcasing a new work by British-Trinidadian visual artist Zak Ové, inspired by the traditions, flair and freedom of carnival and masquerade.


Upstairs, Zoe’s rooms are all styled with Lean Luxury touches, including a big, comfy bed, aromatherapy Ruby Care products, and soft, fluffy towels. There’s also a Marshall amp to give your calypso beats a boost.


Notting Hill Gate station is a three-minute walk away, from where the main sights are a short hop by tube.


St Pancras International is less than 20 minutes away, and you can be at Heathrow Airport in around half an hour.

Opening Special

Green oases, historic buildings, renowned galleries and museums, exquisite boutiques, and a unique theatre scene - London offers something for everyone. Discover the city now and get 20% off your stay in our new hotel with our Opening Special. The offer is valid until the end of 2023.

Just enter your preferred travel dates to proceed with the booking.

Check-in Speedy 60-second self check-in
Breakfast Tuck into locally sourced treats
Bar With delicious drinks and snacks
Location A top spot in the heart of London


Inspired by Notting Hill’s Caribbean connections, our bar is a vibrant spot to stop for a drink.

From brightly coloured shutters and intricate panelling, to rough-hewn surfaces and sun-bleached wood, there are touches of island life all around.

The rum is flowing, and the ice cream is on tap, so where better to get together with friends?

If you’re not in the mood for dancing, find an armchair in a cosy nook, grab a table, or perch at the bar – there’s a comfy spot for everyone.


Our healthy, locally sourced breakfast buffet with fresh barista coffee and organic tea will set you up for the day ahead.

Tuck into fresh fruit, superfood cereals, wholegrain bread from the local bakery, and a delicious selection of meats and cheeses.

Try our local favourite: rich, comforting porridge to start your day with a warm glow. Top with honey or a dollop of jam, then dive in.


Fancy a drink, forgotten your toothbrush, or need a quick ironing fix? Head to the Galley.

There, you’ll find hot water and free organic tea, along with an ironing board and iron.

There’s also a Maxi Bar where you can buy everything from soft drinks and snacks to an umbrella or a toothbrush.

Guest Perks

Music’s a big part of life at Zoe. That’s why you can hire an electric guitar for an impromptu jam, tune into Ruby Radio in your room, and even catch live acts in the bar.

Of course, every musician needs a muse, and ours is London. For hints and tips on the hottest spots, just ask our hosts – they’ll be happy to help.

Ruby Shop

Loved your stay? Now get the goodies. From tea, coffee, and scented candles to Ruby Care shampoos and shower gels, you’ll find all you need to unwind when you get home.

To recreate the full Lean Luxury vibe, you can even buy our bedding – all of which has been carefully designed with a great night’s sleep in mind.

Shop now


Since the start, we’ve taken lots of steps to be sustainable. From choosing renewable energy to streamlining systems to reduce paper use, some of it is behind the scenes.

In your room, though, you’ll notice smart lighting and refillable Ruby Care amenity bottles, along with renewable natural materials like wood panelling and flooring. Where possible, we also rescue and restore second-hand furniture to add character and cut our carbon footprint.

We’re lucky enough to have some brilliant local suppliers in our home cities. That means we can keep our food and drink miles down on everything from breakfast treats to beer and wine.

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Stay in the loop with all the latest special offers, unique events and city tips from Ruby Hotels and Workspaces.

WOW ROOM (17-24m²)

Add a little Wow to your weekend or work trip with extra space and a 160cm-wide bed.

Most Wow rooms have a wardrobe, and some have an armchair as well.

Views are out over the street or the inner courtyard, in some rooms through a large feature window.

LOVELY ROOMS (18-19m²)

For lazy weekends or trips for two, our Lovely rooms all have a 160cm-wide bed, while most have a wardrobe and some have a desk as well.

You’ll be looking out over the courtyard or the street below, in some rooms from a big feature window.

COSY ROOM (17-18m²)

Our Cosy rooms are just that – a comfy spot to cuddle up after a busy day in the city.

Each room has 160cm-wide bed with oversize bedding to help you relax and recharge.

Most have a wardrobe, and some have large feature windows overlooking either the inner courtyard or the street.

NEST ROOM (14-17m²)

Charming and compact, our Nest rooms are ideal for a short solo stay (unless you’re keen to snuggle up).

The 160cm-wide bed is extra-long and has luxurious oversize bedding, and most Nest rooms also have a wardrobe.

You’ll be overlooking either the inner courtyard or the street.

Discover the very best of London with insider tips from our local hosts.

Looking for a lunch spot, a culture fix or the best bars in town? We’ve got you covered.

Take some time out with a coffee and the latest lifestyle stories and Ruby news.

Featuring interviews with artists, musicians and entrepreneurs, there’s inspiration for everyone.

From live bands to literary nights, there’s lots going on at Ruby Zoe.

Check out what’s on while you’re in town, then grab a rum punch and join in the fun. 

Wake up or wind down with some top-notch tunes from Ruby Radio.

From classic tracks to new releases, start streaming now to get the Ruby vibe.

Find us

Ruby Zoe Hotel & Bar

146-164 Notting Hill Gate
London W11 3QG

Bursting with colour and culture, Notting Hill is one of London’s top spots for a stroll.


A short walk north will take you to the bustling Portobello Road Market. Flanked by pretty pastel terraces, you’ll find stalls selling antiques, trinkets and countless hidden treasures. Grab a coffee and explore, or tuck into street food from every corner of the world.


If it’s greenery you’re after, Ruby Zoe is perched a few minutes’ walk from two of London’s prettiest parks. Head west to Holland Park with its tranquil Kyoto Garden, or chart a course for central London, via Kensington Gardens and Hyde Park.


Nearby South Kensington is home to some of the city’s top museums. Drop in to rub shoulders with dinosaurs and experience an earthquake at the Natural History Museum, or explore art, architecture and five centuries of fashion at the V&A.


Notting Hill Gate station is a three-minute walk from Zoe. With direct lines to some of London’s biggest sights, you can be at Westminster and the river or St Paul’s Cathedral and the City in under 15 minutes, while the shops of Oxford Street are just five minutes away.


St Pancras International is a short hop by tube. Or, with a quick change en route, you can be at Heathrow Airport in under half an hour.


While we don’t have our own car park, there’s a public one just a nine minutes’ walk from our front door.


Euro Car Parks

150 Bayswater Rd

London W2 4RT

Lean Luxury

Like you, we travel a lot. And wherever we go, we expect three things: a great night’s sleep, a powerful shower and top-notch connections – both to the city and the WiFi.

What we’re less keen on is paying for extras we never use. In dynamic cities bursting with Michelin stars and foodie pop-ups, room service sandwiches just don’t cut the mustard.

So we set out to create the best of both worlds – hotels with style and substance, but none of those expensive extras.

It’s what we call Lean Luxury.

To us, luxury means laid-back comfort in characterful surroundings, right in the heart of the city.

The lean part is all about being smart with space, streamlining things behind the scenes and doing away with the things you don’t need.

This innovative approach saves us and you money, without compromising on comfort.

Contact us

Please note, bookings of up to nine rooms can only be made online using a valid credit card.



+44 20 45 20 17 60



To make a new booking for nine or more rooms, please send us a message here. If you have an existing booking, you can also contact us via


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Good to know

  • All rooms are designed for one to max. two persons.
  • All rooms are non-smoking rooms.
  • Arrival: Check-In from 3 pm. Sometimes we manage to clean and disinfect your room earlier but we cannot guarantee this.
  • Your suitcases can be stored at the hotel until the room is ready.
  • Departure: Please note that your room must be vacated until 11 am.
  • No Check-Out required - we will send your invoice by email.
  • No extra bedding available and only a limited number of baby cribs. (please inquire prior to your arrival)
  • No twin beds available.
  • Young people under 18 years of age must be accompanied by an adult.
  • No liability for valuables not stowed in the room safe.
  • Due to fire safety reasons, the usage of brought along electrical devices such as kettles or irons is not allowed.
  • Please note that there are no pets allowed at the hotel. Service and guide dogs, however, are allowed and can stay for free. 
  • GDS Booking Codes
    Sabre - GD 602059
    Galileo - GD H6741
    Worldspan - GD LONRZ
    Amadeus - GD LONRZL
    DHISCO - GD 42100